Written on
September 23, 2008
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Now, that you have someone’s attention, you might think it’s time to make your sales pitch. Hold on! The first product you have to sell on a social networking site is yourself. That means that these types of interactions will take a little longer upfront than conventional methods of marketing where you are trying to contact as many people as possible and then issuing a sales pitch in the hopes you get someone who is ready to buy. That’s a very quick way of alienating all your friends on Facebook and they probably won’t come back.
Since your friends lend your online presence a degree of credibility and trust, once all your friends leave, you are basically bankrupt on a social network. You might as well leave and start a different profile (although Facebook only allows one profile per user) or a use a different site.
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Written on
September 22, 2008
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Any savvy marketer will tell you that if you meet someone new, you shake hands firmly and you look the new person in the eye and try to establish some personal rapport, as soon as possible. Well, when you find those friends online, you’re already a bit ahead of yourself because you should have some rapport from past associations. Now, all you need to do is seal the electronic deal by sending them a message that you want to be their friend. So, in a way, you have to re-introduce yourself to them as if they were a semi-stranger because you are online and they can’t see you through their PC screen.
When you find someone you know, you can choose to “Add as Friend” and then a message box will pop up. Here, you can remind your old friend of who you are and what you shared together. Did you sing in the same choir at church? Why not say:”Hey, Buddy, great to see a fellow choir member here online! What have you been up to since we last saw each other?” It’s always great to ask a question to get a reply. The idea is to establish that handshake, make it as firm as possible by identifying who you are and their connection to you, and then try to establish a rapport or connection with them so that they will agree to add you as a friend.
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Written on
September 21, 2008
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One of the easiest ways to build a contact list, and also the most effective, is to get a referral from someone you already know. In fact, Facebook was created on this premise when it originally was created with a closed network that you had to be invited into by someone else to access. This is no longer the case, and you can simply choose to sign yourself up without a referral from anyone.
However, then you find yourself in Facebook and you’re all alone! Instead of sending out emails to anonymous people, you should always start to try to build your network with people you already know who are on Facebook. This way you never find yourself in the position of having to make an email cold call. Someone will have already introduced you as a friend. This will give you a degree of credibility when you go to approach people you don’t know on Facebook, who you would like to get to know. If you have no friends, you can bet others will not trust you as easily as if you have a few friends on your side already willing to vouch for you.
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Written on
September 20, 2008
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If you decide to market a product or service, be sure it is something you stand by and that it resonates with you personally. First, and foremost, Facebook is a social networking platform. If you are selling products that don’t appear to resonate with your profile or your mission in life, people will quickly spot you as a marketer and you will not get many people wanting to be your friends.
The key is to always market products that you believe in and that make a difference in other people’s lives. That way, when they see who is selling an item, it won’t reflect badly on you and your Facebook profile.
On the Internet you can market your own products at a fraction of the cost it would take to promote them physically from one retail store or outlet to another. Examples of products that do very well on the Internet are virtual products like reports, ebooks, music downloads, photographic content, and anything that you can sell in electronic format that might appeal to someone viewing it online.
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Written on
September 19, 2008
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The formula for Facebook appears to follow the KISS principle (Keep It Simple, Stupid). The layout is more generic, making a more favorable impression as a business site for professionals.
You will be asked some simple questions to register to help you start creating a network without knowing anyone online yet. They will ask you for your high school and graduation date, your college and graduation date, and your town. This will help put you in touch with people you might already know.
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Written on
September 18, 2008
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Once you have a few friends signed up who can vouch for your credibility, you can start trying to network. Before that, it might be anyone’s guess whether the profile represents a live person or a creation of someone’s active business imagination. So, friends are crucial to giving your profile some authenticity. And, we all know that people do not buy products or do business with people they don’t trust.
Now, you will want to join some networks. This will be under your Accounts link. After getting into your account page, you will want to select the network tab. You might already be included in a network, others you will have to join. University networks may require you to be a current student with an email address on the university server to confirm sign-up to the network. You can only join up to five networks.
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Written on
September 17, 2008
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As we mentioned earlier, finding friends is not as hard as it may first seem when you log into your blank profile page. Facebook makes it extremely easy to get started building a network of friends. If you are truthful with your profile, you will start to find people easily by looking for them in the various categories that match your own profile. In fact, if you filled out all the schools you attended, you are almost guaranteed to find someone online to be your friend, particularly if the school experience was recent.
You can even find coworkers from all the jobs you’ve had in the past if they are members of Facebook. Facebook will give you these options at the very bottom of the “Find people you know on Facebook” page. They will already have links set up to point you in the right direction saying: “Find classmates from (name of your school here)” or “Find current or past coworkers.” It’s just that simple to do after you’ve already filled out your profile correctly.
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Written on
September 16, 2008
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As you start to attract attention through your interaction on Facebook online, you can start building a network of people who are interested in you and your products. This is very helpful to build a contacts list and customer database. Whether someone buys or not, remember that they are a potential customer and try to get them into your sales pipeline. This can be done a number of ways to help convert traffic into sales.
You will have to devote some time to building your presence on Facebook and some of this can be outsourced as you become more successful. It isn’t an overnight, turn-key, operation and every Facebook business should be as unique as the business owner. In fact, this is the primary reason people join social networks: to express their unique identities. So, in order to build a network of people who would be interested in your products, you need to concentrate on resonating with people’s unique identities.
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Written on
September 15, 2008
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Now, this is where the marketing model diverges completely from the conventional model. In a conventional model, you might get up in front of a group of people (particularly if you are consultant) and explain the benefits of your products or services to the people attending your sales presentation. It would be geared to be snazzy, eye-catching, and full of information that meets the customer’s needs.
In Facebook, this will only bore people to tears and send them scurrying to the exit door. Instead, after you establish rapport with someone, you will want to opt to begin to reel them into your sales funnel using storytelling as your main technique. Of course, this can take a little longer, but this is not really a business proposition, it is a seduction.
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Written on
September 14, 2008
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Facebook is really the ideal onsite community to develop a business. You can even link it to other sites and show your eBay listings or other information on Facebook. More and more social networking sites are trying to engage each other to broaden their appeal and service offerings. You may find that adding your profile into Facebook can zoom sales somewhere else, and vice-versa.
Unlike a regular business interaction, interactions in Facebook are more social. In fact, the main reason Facebook exists is to socially gather together and meet other people. Doing business on Facebook was not the main reason it grew and this has become an offshoot of a popular place to meet. It doesn’t mean that the staff of Facebook frowns on doing business on Facebook, since they even have a marketplace for you to do so. However, if you want to be successful on Facebook then you have to learn how to do business in a different way.
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